"You know, if there was [sic] no such thing as the written word, I'd be telling stories on street corners."

---------Harold Robbins



Wednesday, October 16, 2019

Know-It-All Society




                                                                Know-It-All Society
                 
Martin Patrick Lynch. 2019. Know-It-All Society: Truth and Arrogance in Political Culture, Liveright Publishing Corporation, A Division of W. W. Norton & Company, New York - London.
                                               
An interesting new book from a Board of Trustees Distinguished Philosophy Professor at the University of Connecticut, Martin Patrick Lynch. The author of The Internet of Us Knowing More and Understanding Less in the Age of Big Data.

This is a complex book that requires a careful and attentive reading. It is not to be skimmed, the principal sources referenced are: Michel de Montaigne, Socrates, David Hume, Ludwig Wittgenstein, Friedric Nietzsche, Hannah Arendt, John Dewey, and John Rawls, among others. Unfortunately the people who need it most probably would not be able to understand it.       

"Current research estimates that at least 60 percent of news stories shared online have not even been read by the person sharing them." ... per research at Columbia University -- Study conclusion:  "People are more willing to share an article than read it. (p 41-42)*

*[Dewey, Catlin 2016. "6 in 10 of You Will Share This Article without Reading It, a Depressing New Study Says." Washington Post, June 16, 2016] The research used such tools as Google analytics to discover that the hits on the sites were a fraction of the number of social postings. With only the raw numbers used it might be worse that 6 in 10.

"We think we are sharing news stories in order to transfer knowledge, but much of the time we aren't really trying to do that at all -- whatever we may consciously think. If we were, we would presumably have read the piece that we are sharing. But most of us don't. So, what are we doing?

"A plausible hypothesis is that the primary function of our practice of sharing content online is to express our emotional attitude....As Crockett has noted, expression of attitudes like moral outrage is one way that tribes are built...Social media is an outrage machine." [Emphasis added]  (p 43- 44)

Lynch adds:
"And it may go even further than that, as I once heard a senior Facebook representative (off the record) acknowledge that the company's own data showed that the problem was actually much greater: as much as 90 percent of the stories shared on that platform may not be clicked through by those sharing them."
                (Author's footnote # 13 on Chapter 2)

At 174 pages, this is a brief book that is densely reasoned, but decidedly worth the trouble that the reader may invest.

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